Brand Partnership | Event Production

As part of LUCY’S Brand Partnerships initiative, to better unite our artists and brands through unique and experiential events, we flew to Miami in December during the city’s annual Art Basel fair. Partnering with both The Academy New York and Highsnobiety, we took over the BASEMENT Miami at The Edition Hotel, achieving the perfect balance of art and music that lasted into the wee hours of the morning. 

Against BASEMENT’s rainbow-lit club space that boasts both a bowling alley and ice skating rink, independent curator Lolita Cros secured interactive installations by significant contemporary artists such as a private projection of Daniel Arsham’s film, Rules of the Game, and a large scale balloon installation by Devin Troy Strother. To complement the statement making art, we booked Heron Preston and LUCY's Angel & Dren to DJ the event. Ending the night on a high note were DZA and Virgil Abloh.
 

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